Values-Driven Leadership | Justine Froelker's School

Courage is Built Here™:
Values-Driven Leadership

Transform your core values into bold, everyday leadership with practical tools for tough conversations, confident decisions, and building resilient, high-trust teams.

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Values are more than just words painted on the walls.

They are not posters in the hallway, statements on a website, or phrases recited at annual meetings. Values are meant to guide decisions, shape behavior, and anchor leadership in moments of pressure.

In this Courage is Built Here™ workshop, leaders explore what it truly means to live and lead with their values in hand and heart. Participants will learn how values operate beneath the surface of communication, conflict, feedback, and decision-making and how misalignment between stated values and lived behavior quietly erodes trust.

Through emotional literacy, reflection, and practical tools, leaders will:

  • Clarify what your values truly are
  • Use values as a guide in difficult moments
  • Lead and communicate with more clarity and alignment
  • Build trust through shared language and expectations

When values become behavior, trust grows.
When trust grows, connection strengthens.
And connection is what leadership is all about.

This session equips leaders with the skills, tools, and language to move from aspirational values to embodied leadership, creating cultures rooted in courage, integrity, and real connection.

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Your instructor

I’m a Licensed Professional Counselor with 25+ years in mental health, personal growth, and leadership development. After 11 years certified in Dr. Brené Brown’s research on vulnerability, courage, and empathy, I created Courage is Built Here™. I equip individuals and teams to lead with self-awareness, authenticity, and resilience, translating research and real-world experience into practical tools that build courage-centered leaders and cultures.

This work is my calling, and I’m passionate about helping people shed shame, remember who they are, and lead from their values when it matters most. As the author of 14 books, including five Amazon bestsellers, and a two-time TEDx speaker, I create brave, hands-on learning experiences that strengthen emotional resilience, navigate hard conversations, heal burnout, and foster true belonging. Expect clear language, real talk, and repeatable practices you can use right away.